CoreLink Power: Launching a New Aftermarket Battery Brand, Catalog and Website on Shopify
Case Study Overview
CoreLink Power partnered with Solas Growth Consulting to launch a brand-new aftermarket battery line designed to serve enterprise and mobility-focused businesses. The goal was to create a distinct, professional brand identity separate from their OEM roots, supported by a modern Shopify website and a clear, easy-to-navigate product catalog that could function as both a sales and branding tool.
This project encompassed brand creation, website development, and product catalog buildout—delivering a complete foundation for market entry.
Services Provided
Brand Naming & Logo Design
Shopify Website Design & Development
Product Catalog Strategy & Buildout
Basic SEO & Analytics Setup
The Challenge
CoreLink Power was entering the aftermarket battery space and needed:
A standalone brand identity that clearly differentiated aftermarket offerings from OEM products
A professional, trustworthy digital presence that could support B2B sales conversations
A clean, scalable Shopify website to house products, capture inquiries, and grow with the business
A product catalog that translated technical specifications into clear value for enterprise buyers
The solution needed to balance technical credibility with clarity, while remaining flexible for future expansion.
The Solution
Brand Identity
I developed a distinct aftermarket brand identity for CoreLink Power that communicated reliability, performance, and innovation—while remaining aligned with the company’s broader reputation in power solutions.
Deliverables included:
2–3 brand name options to position the aftermarket line independently
A professional logo concept designed to reflect energy, durability, and trust
Final logo files delivered in PNG, SVG, and EPS formats for cross-platform use
Shopify Website
I designed and built a streamlined Shopify website focused on usability, clarity, and B2B lead generation. The site was intentionally simple, fast, and easy to navigate—making it an effective tool for both sales teams and prospective customers.
Key features:
Custom Shopify theme setup
Mobile-optimized design
Core pages: Home, About, Product Catalog, and Contact
Basic SEO best practices applied sitewide
Analytics configured to support ongoing performance tracking
The result was a fully functional, professional website ready to support launch and scale.
Product Catalog
To support both digital browsing and sales conversations, I developed a clean, structured product catalog highlighting CoreLink Power’s lithium-ion battery solutions.
Focus areas included:
Clear presentation of product features and specifications
Emphasis on enterprise-grade benefits such as waterproof BMS, durability, and drop-tested performance
Consistent formatting across Shopify product listings and a downloadable PDF catalog
This ensured product information was accessible, credible, and easy to reference across sales channels.
Results
Successful launch of a new aftermarket battery brand with a clear, professional identity
A Shopify website that functions as a sales enablement and branding asset
A structured product catalog that supports enterprise buyers and internal teams
A scalable digital foundation designed for future product expansion and marketing efforts
CoreLink Power launched with confidence, equipped with the tools needed to present their aftermarket offerings clearly and professionally to the market.