DIY Google Ads Package
Get your Google Ads up and running the right way — with expert setup, training, and support that empowers you to manage the campaigns yourself.
Investment: $500 one-time
What’s Included:
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Call 1: Account + Billing Setup
On this initial kickoff call, we’ll create your Google Ads account, connect billing info, and get everything ready for the launch.
30 min.
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Call 2: Ad Setup
In this working session, we’ll build your campaign structure, write ad copy, choose keywords, and set up conversion tracking so you can measure success
60 min.
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Call 3: Optimization Training & Workflow
Learn how to manage your ads with confidence. I’ll walk you through my proven 30-minute weekly optimization process and show you which reports matter the most so you don’t waste any time or energy.
30 min / One week post-launch
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Call 4: Report review & adjustments
We’ll use this time to review your results from the first month, fine-tune your campaigns, and answer any questions you have. At point you should have a good handle on the work.
30 min / One month post-launch
Optional Add Ons:
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Landing Page Buildout
Update your website and/or build a simple landing page to send your ad traffic to.
+$200 for 60 min working session call
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Quarterly Ad Performance Review
Quarterly Check-in & Working Session, recommended 90 days post-launch
+$100 for 30 min working session call
Why This Package Works:
Get professional setup without expensive agency fees
Learn how to run ads yourself with expert guidance
Ongoing support available as your campaigns grow
Owner of a Mid-Sized Marketing Agency
"We were looking for someone to help with our Google Adwords and Justine delivered exactly what we needed, and more! She was very communicative and once we got into regular work, we never had to worry about regular optimization or updates being made. She was able to help provide feedback and overview on accounts that clients wanted more info and was able to help us build out some great campaigns and brought a wealth of knowledge that we needed to execute multiple campaigns."
Marketing Director from Travel Company
"Justine is a very pleasant person to work with. She's easy to communicate with, adheres to deadlines, and gets the job done well. I would definitely recommend working with her if you need PPC guidance or work."
Owner of Local Lawn Care Company
“Quick, thorough, great communication. Would hire Justine again in a heartbeat.”
Meet Your Google Ads Expert
10+ years of experience helping small to medium sized businesses maximize ROI with smart and effective advertising.
Hi, there! I’m Justine. I built my career working with top-tier marketing technology companies like WordStream (then the #1 Google Premier Partner), HubSpot, and Boston.com—and for the last 5 years, I've been running my own freelance marketing consultancy.
Across the hundreds of accounts and thousands of campaigns I’ve managed or advised on, I’ve consistently delivered results for clients in industries ranging from health and wellness to SaaS, retail, and professional services. Clients love working with me because I’m a strategic thinker who’s hands-on, proactive, and obsessed with results.
I specialize in:
🔍 Expert keyword and competitor research
✍️ Ad copywriting that gets clicks from the right customers
🛠️ Google Ads account structure built for long-term performance
📊 Ongoing optimization to improve cost-per-click and increase ROAS
I’m not just a numbers person. I’ve got a sharp eye for design, too. With a B.A. in Graphic Design from Providence College, and a UX Certificate from General Assembly, I make sure your ads don’t just convert—they’ll look great and be backed by user-centered strategy. Whether you’re just getting started or looking to improve results from an existing campaign, I’ll bring clarity, strategy, and action to your digital marketing efforts.
I have experience managing spend on paid acquisition channels like:
Search / PPC Ads: Google, Bing
Social Ads: Meta (Facebook/Instagram), Tik Tok, Twitter, Pinterest, LinkedIn, etc.
YouTube Ads
Google Display Ads
Remarketing Ads
Traditional Media: Print, Radio, TV
👉 Ready to grow your business with a proven pro? Let’s talk.
Book Your DIY Google Ads Package Today
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